WHAT IS A WEBINAR?

How to Create and Manage an Effective Webinar

Turn your presentations into conversations with webinars.

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FIRST THINGS FIRST

What Is a Webinar?

A webinar is an online seminar that turns a presentation into a real-time conversation from anywhere in the world. Webinars allow large groups of participants to engage in online discussions or training events and share audio, documents or slides – even when they’re not in the same place as the meeting host or in the same room where the event or presentation is taking place.

How to create a GoToWebinar event

Engaging Online Discussions

Used effectively, webinars help you better understand your audience, their pain points and the topics most relevant to them.

Actionable Content

Effective webinars often pick up where traditional slide presentations leave off, adding screen sharing, presenter video and audio and downloadable materials.

USING WEBINARS

How Do Effective Webinars Work?

An effective and engaging webinar starts with three roles: an organizer, at least one presenter and attendees. A few quick steps can help you reach your target audience and spread your message to people online.

Set a Clear Objective

You’ll be more successful if you have a clear goal in mind. What are you trying to accomplish?

Understand Your Audience

What are your attendees’ pain points? What topics might resonate with them? Use those insights to create a compelling webinar title.

Schedule Your Webinar

Research shows 10am on a Tuesday or Wednesday are the best days and times to host a webinar.

Promote Your Webinar

Use email, social channels and your own network to get the word out.

Build Out Your Presentation

“How-to” content tends to perform best. Give your audience bite-size learnings they can apply.

Rehearse!

Make sure you practice your delivery as well as test your technical setup before the big day.

WHY GOTOWEBINAR

Advantages and Uses of a Webinar Software

Increased participation is just the beginning. Check out these webinar benefits for your business.

Train Employees & Customers

GoToWebinar lets you interact effectively with a widely dispersed workforce in real time. Provide pre-recorded or live workshops to audiences of up to 2,000 people.

Generate Leads & Awareness

GoToWebinar helps you better know your customers. Harness data and questions to develop a more accurate customer profile. The result: better customer targeting.

Build Rapport

Whether you use it to inform customers or educate employees, GoToWebinar helps you engage authentically. This leads to improved customer satisfaction and increased employee engagement.

Improve Sales

Focus on high-quality leads for your sales team. With GoToWebinar, you spend more time with the leads most likely to pay off.
USEFUL TIPS

Tips for Creating Effective Webinars

60 Minutes or Less

Keep your webinar to under an hour; if the webinar is too long, participation may drop.

Quality is Key

Use a high-quality microphone to ensure that every attendee is clearly picking up what you are sharing.

Promote Participation

Use polls, ask thought-provoking questions and provide actionable content. The advantage of webinars over standard webcasts is that webinars encourage discussion, so be sure to take steps to keep your attendees thinking, asking questions and commenting.

Don’t Rush

When participants feel that something is being hurried, they unconsciously try to help move it along, which means participation dries up. Instead, plan wisely so that you’ll have enough time to get through what you need to, while still leaving space for Q&A.
GETTING STARTED

How to Create a Webinar

Creating a webinar with GoToWebinar takes just a few steps.

SEE WHAT OUR CUSTOMERS SAY

GoToWebinar Reviews

GoToWebinar is easy to use. Creating a webinar is just a few steps away.

GETTING STARTED

Extend Your Reach

Tailored to Your Business

The world is getting smaller. Individuals can now connect with one another at any time, from almost anywhere via the internet. Mobile smart devices, HD live streaming and near-universal Wi-Fi accessibility are pushing the limits of telecommunication.

Start for Free

Webinars can help you accomplish your business goals and boost your bottom line. See our plans and pricing or sign up for a free trial.

FAQs

Get answers to all of your webinar questions.

What does my subscription include?
When you purchase a monthly or annual GoToWebinar plan, you can easily set up, deliver and monitor large webinars and online events from anywhere at any time with up to 2,000 participants.

- Registration: Target and screen your audience with a GoToWebinar registration page with your logo. GoToWebinar will manage your registrants for you and send email reminders to them before the webinar.
- Presentation: Attract more audience members by presenting online and reducing travel costs. Engage your webinar attendees with interactive polling, survey and Q & A functionality.
- Robust reporting: Qualify your leads by downloading the GoToWebinar Attendee Profile, which provides a detailed list of webinar attendees sorted by their level of interest. GoToWebinar reports also track webinar attendance, audience feedback and overall webinar success to help you develop webinar best practices.
How does the free trial work?
Sign up for a free trial of GoToWebinar and enjoy access to all of our top-notch features. We will notify you before your trial expires, and you can decide to subscribe to a paid plan or let your trial expire.
How do I cancel my free trial?
Your free trial does not require a credit card. It will automatically cancel at the end of your trial period unless you have subscribed. If you would like to cancel after you have subscribed, sign in and go to theMy Account page. Select Change Plan, Cancel After my GoToMeeting plan ends and Yes, cancel after trial.
How do I cancel my paid subscription?
To cancel your paid subscription plan, sign in and go to the My Account page. Select Turn Off Renewal and Yes, Turn Off Renewal. Pre-paid service will continue until the end of your subscription period, at which time your plan will not renew.
Whom do I contact if I have a billing question?
How do I change my plan?
You can make changes to your plan online at any time. Sign in to your account and click My Account, then select Plan Selection or Change Plan. You may also contact Global Customer Support to adjust your account.
My account lapsed. How do I reactivate it?
Sign in to your account. If your account has lapsed, you should automatically be forwarded to the Plan Selection page under My Account. From there, select the plan you want, click Continue and enter your billing information. Your account will reactivate immediately.
How can I review the charges billed to my account?
You can check your account history by signing in and going to My Account. View the most recent billing activity at the bottom of the page. For your complete history, click View All Activity.
Will I be charged tax?
We are required to charge any tax required by your location, such as VAT (Value Added Tax) for all European Union countries and from all customers with UK billing addresses, as well as those with non-UK European Union billing addresses.
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