How to Create and Host a Webinar

Ace your next virtual webinar with these best practices.


Watch how to schedule and host a webinar

Webinars make communication with prospects, employees, partners and customers easy and efficient. You can give presentations, perform product demonstrations and deliver world-wide messages to thousands of people at a time. And if you create webinar content that is informative and memorable, you’ll get great results. Follow the best practices below on how to create a webinar to resonate with your audience.


10 steps to create and host great webinars

Online webinars make communication with prospects, customers and employees easy and efficient. To create and host a webinar simply follow these steps:

Step 1. Choose your webinar topic.
Make sure the topic will inform and motivate attendees. If the subject matter calls for it, guest speakers are always great.

Step 2. Choose a date and time.
Based on our experience, certain days and times work better when trying to attract the largest audience possible. Schedule your webinar for a time that works well for attendees in different time zones.

Step 3. Customize your branding.
Choose a theme for your webinar, pick a relevant image for your landing page and add your logo to make sure the design reflects your brand.

Step 4. Create a hashtag for your webinar.
Successful webinars require promotion. Creating a hashtag is a great start, and it gives people an easy way to talk about it on social media.

Step 5. Send out your webinar invitations.
This is when you should really publicize the event. Send the invite to your email list. Post about it on your website or blog. Use the hashtag on social media. Get creative and you’ll get more people to attend.
Step 6. Build webinar content.
Take care with the content you’ll present during the webinar. Engaging slides, polls and handouts will make a big difference.

Step 7. Do a practice run.
Get your speakers comfortable with the webinar platform and make sure things go smoothly by doing a test run using the webinar software or tool beforehand

Step 8. Host your webinar.
The day’s arrived. This is when your preparation pays off. Don’t forget to record your webinar as well in order to upload it to a video-sharing platform or your website later!

Step 9. Follow up.
Check up on your attendees shortly after the webinar, preferably within 24 hours. Ask whether there are any more questions or requests.

Step 10. Make your webinar recording available.
A recorded webinar is a great way to keep generating leads long after you’ve finished hosting. Publishing the recording can broaden your reach and attract extra interest for the product, service or information you offer.

What are the benefits of hosting a webinar?

Knowing how to do a webinar is one thing, and knowing why you should is another.

Reach and qualify more prospects, more often.

With just a few simple steps, webinars can help you generate more qualified leads in your target market than you would get through other channels.

Build greater brand awareness.

Showcase your products and business through online events where you can easily engage your audience and drum up interest.

Present to more people in less time.

You can have up to 3,000 people attend your events with GoToWebinar. This helps you effectively share your message to a wider audience.

Conduct cost-effective employee meetings.

Webinars work great for internal presentations, too. Even if you have offices all over the country, they can get the same presentation in real time.

Reach and qualify more prospects, more often.

When you know how to host a webinar, you no longer have to gather everyone in one physical location for presentations, which cuts down on travel costs and helps the environment.

Engage audiences with HD video.

Even the best message can get muddled if the video quality is poor. GoToWebinar allows up to six presenters to jump on HD webcams for better engagement.

Expand reach with reusable content.

Record your webinar and use it afterward as a gated asset to drive additional leads. GoToWebinar captures your screen, audio and webcams.

Streamline your marketing processes.

Integrate GoToWebinar with your customer relationship management (CRM) solution to manage your lead generation and event creation in one place.

Easy, engaging webinars with GoToWebinar

GoToWebinar offers a full suite of webinar features to ensure that you get the most out of your webinars.

Email automation

Create custom email invitations, confirmations and reminders – or let GoToWebinar handle it with automated email templates.

Custom branding

Display your company logo and upload a custom image on all webinar materials to reinforce and promote your business brand.

Audience interaction

Create up to 20 polls before the session or on the fly. Add up to 20 questions to a survey and engage your participants with Q&A.

Videos and handouts

Show high-quality videos and share valuable content to build excitement and keep your brand top of mind.

Webinar recording

Expand your reach by recording your webinar to share with absent attendees or publish on a video-sharing platform. Learn More

Reporting and analytics

Get the data you need to identify qualified leads and track which channels drive the most registrations.


How to create a webinar in GoToWebinar

If you’re ready to begin, follow these steps to schedule your first online event in GoToWebinar.

1. Sign in to GoToWebinar. Don’t have an account? Start a free trial.

2. Click the Schedule a Webinar button.

3. Specify the details of your webinar. This includes the title and description of the webinar as well as the session type, date, time and time zone.

4. Click Schedule when you’re finished.

5. On the Manage Webinar page, customize your webinar settings by clicking edit next to the section you’d like to change.

6. Set up reminder emails by clicking edit right beside the Reminder Email setting.


Four tips for hosting a successful webinar

Sometimes the unexpected can happen, even when you know the ins and outs of how to conduct a webinar. While you can’t always be fully prepared, here are several tips that will not only help your webinar be successful but make it engaging and informative for everyone.

Promote your webinar early and often.

When promoting, it’s best to start at least a month in advance. But put in extra effort at the end! The majority of registrations occur in the last week.

Add presenter bios to the registration page.

People join webinars to hear thought leaders speak. Add social authority to your landing pages by featuring the speakers’ photos and bios.

Create polls to get attendees involved.

Polls are an awesome opportunity to engage your audience. They’re also a valuable source of feedback and audience insights.

Connect to the Internet by cable.

Since Wi-Fi can be spotty at times, make sure your computer is connected to your router by a cable. This will keep your broadcast smooth.

Scheduling pre-recorded webinars

Once you know how to set up a live webinar, take advantage of other useful features in GoToWebinar like Simulated Live.

Automate everything.

Simulated Live simplifies the webinar experience by automating the entire event. Your webinars can run themselves without you even having to be there!

Reuse your recordings.

To use Simulated Live, just select Simulated Live when you schedule a webinar in GoToWebinar. Pick the recording you want to use, schedule it to auto-play (or make it available on demand) and then sit back and relax.

Get answers to all of your webinar questions.

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