Marketo and GoToWebinar

Manage events, push registration information to GoToWebinar, and pull attendance information automatically into a Marketo Event.

About the integration:

Connect Marketo to GoToWebinar and automate your events with Marketo's Event adapter. This adapter will allow you to manage your events, push registration information captured on a Marketo landing page to GoToWebinar and pull attendance information automatically into a Marketo Event. This event capability allows you to capture the status of the leads as members of the event.

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About the company:

Marketo provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation, a thriving network of more than 320 third-party solutions through their LaunchPoint ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise.

The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA, with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

Have questions? Contact Marketo for assistance with this integration. If you need help using GoToWebinar, head to customer support.


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