Salesforce Pardot and GoToWebinar
About the integration:
Pardot offers marketing automation and sales enablement tools that help sales and marketing departments team up to maximize efficiency and increase revenue.
Connecting Pardot with your GoToWebinar account helps you:
- Integrate webinar registration with your Pardot landing pages
- Automate attendee communication and follow up
- Track lead generation and ROI from your webinar program
- Understand prospect engagement all in one central platform, without the hassle of CSV importing and exporting
Learn more here.
About the company:
Pardot offers marketing automation and sales enablement tools that help sales and marketing departments team up to maximize efficiency and increase revenue. Automatically track, score, nurture and connect with prospects throughout the sales cycle.
- Track all prospect interaction -- forms, downloads, page views, and more
- Use marketing automation to nurture leads and score based on engagement
- Connect faster with sales tools and real time alerts right in your CRM and on the Salesforce1 Mobile App
Using marketing automation, you can attract the right prospects and automatically nurture them through the sales pipeline. Pardot helps you understand exactly where to invest time and resources in order to maximize ROI. Advanced individual tracking captures all relevant prospect activities to help you determine who is showing the most buying signals. Information is displayed directly within Salesforce lead or contact records.
Sales can connect faster with Pardot’s Sales Cloud Engage, a CRM and mobile integrated tool that give sales the power to send marketing-approved campaigns to their leads in just a few clicks. They can also keep an eye on their hottest prospects with real time alerts that help them strike while the iron is hot. Once the deal is closed, measure the true ROI of your marketing efforts with closed-loop reporting.
Pardot clients get access to stellar support. New clients are assigned an implementation specialist, and then have access to a client advocate for on-going strategy sessions. Unlimited technical support is also available via email, in-app chat, and phone (varies by account level) from representatives in Pardot offices across the globe.
Have questions about using Pardot with GoToWebinar?
The Pardot Solutions team is here to help!
If you need help using GoToWebinar, head to customer support.