How to Create and Manage an Effective Webinar

Turn your presentations into conversations with webinars.


What is a Webinar?

A webinar is an online seminar that turns a presentation into a real-time conversation from anywhere in the world. Webinars allow large groups of participants to engage in online discussions and share audio, documents or slides – even when they’re not in the same place.


How Do Effective Webinars Work?

An effective and engaging webinar starts with three roles: an organizer, at least one presenter and attendees. A few quick steps can help you reach your target audience and spread your message.


Advantages and Uses of a Webinar Software

Increased participation is just the beginning. Check out these webinar benefits for your business.

Train Employees & Customers
GoToWebinar lets you interact effectively with a widely dispersed workforce in real time. Provide pre-recorded or live workshops to audiences of up to 2,000 people.
Generate Leads & Awareness
GoToWebinar helps you better know your customers. Harness data and questions to develop a more accurate customer profile. The result: better customer targeting.
Build Rapport
Whether you use it to inform customers or educate employees, GoToWebinar helps you engage authentically. This leads to improved customer satisfaction and increased employee engagement.
Improve Sales
Focus on high-quality leads for your sales team. With GoToWebinar, you spend more time with the leads most likely to pay off.


Tips for Creating Effective Webinars

60 Minutes or Less
Keep your webinar to under an hour; if the webinar is too long, participation may drop.
Quality is Key
Use a high-quality microphone to ensure that every attendee is clearly picking up what you are sharing.
Promote Participation
Use polls, ask thought-provoking questions and provide actionable content. The advantage of webinars over standard webcasts is that webinars encourage discussion, so be sure to take steps to keep your attendees thinking, asking questions and commenting.
Don’t Rush
When participants feel that something is being hurried, they unconsciously try to help move it along, which means participation dries up. Instead, plan wisely so that you’ll have enough time to get through what you need to, while still leaving space for Q&A.


GoToWebinar Reviews

GoToWebinar is easy to use. Creating a webinar is just a few steps away.


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